HomeDigital MarketingSocial MediaThreads Unveils New Feature: Limiting Post Visibility, Takes a Cue from Twitter

Threads Unveils New Feature: Limiting Post Visibility, Takes a Cue from Twitter

Threads, a new social media app from Meta, says that it will limit the number of posts that some users can see. This is the same thing that Twitter, a rival social network, did earlier this month.

In a post on Threads on Monday, Instagram CEO Adam Mosseri made the news. He said, “Spam attacks have picked up, so we’re going to have to get stricter on things like rate limits, which will mean more active people will be accidentally limited (false positives).”

Twitter got a lot of bad press for putting a limit on how many posts you can read at once. In the middle of this reaction, Threads came out and became one of the most downloaded social media apps in the U.S. in just a few days.

But by saying that bots were to blame, Threads gave the same reason that Twitter had given before when it put limits in place.

Elon Musk, who owns Twitter, said at first that rate limits were put in place to stop “data scraping,” but Twitter later said in a statement that the real reason was to “find and get rid of bots and other bad actors that are hurting the platform.” The tight rate limits on Twitter were only in place for a few days.

There is no plan for how long Threads’ rate caps will stay in place.

In a tweet in response to a picture of Mosseri’s post, Musk seemed to find it funny.

Threads, which was made to go along with Instagram, hit 100 million users faster than any other app last week, just five days after it came out. Pinar Yildirim, a marketing professor at the University of Pennsylvania who studies social networks, said that it still has a lot to show as a long-term competitor to Twitter.

Yildirim said, “Now, users will have to decide which network they like best.” “Bots were a big problem for Twitter… With more users, Threads will have to figure out the same thing: how to put the best accounts ahead of the worst ones.

Google Trends shows that people are searching for the app less than they did when it first came out. Because of rules about data privacy in the European Union, Threads is still not available to download there.

After Mosseri’s post, the company told The Post that it didn’t have much more to say than what he said.

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